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Design and Entrepreneurship: Palermo in the Liberty age

Abstract: (English) We are in Palermo, 1899, two relevant characters, such as Ernesto Basile and Vittorio Ducrot, at first glance belonging to distant working fields, meet and clash each other, creating the first partnership between a designer and an entrepreneur in Italy. Instead of the past stylish models, we have now the inspiration from Nature: the vegetable organic strength becomes the model for the development of the ornamental line.

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