Born in Palermo, Simona is 26 year old. Her training is heterogeneous and transversal her approach to the project. She worked as a product, footwear and fashion designer. She started her training in Palermo where obtained her bachelor degrees in industrial design. Her first approach to the fashion design world is a Polo Ralph Lauren project, about fashion trends and a footwear collection. An initial three-month internship in Italy Lotto sport (where she developed her thesis) extended for a one year full in this company.
In 2010, she and Fabio Nucatolo won the ComON national design competition, following which they were invited for a month as guest designers of furniture manufacturers Lema (Brianza, between Milan and Como). The project, “Comera” table was showed in Como, during the creativity week , November 2010.
In 2010 he also started her first year of the Masters in Product Design at the Faculty of Design and Arts, attending the pattern course, the fashion laboratories , male tailoring and knitting. On july her knitting collection was selected and showed in Giacomelli building during the “fashion at Iuav”.
To improve her tecnical skills attend the Short Course of Fashion “from shapes to dress, creative pattern for designers”.
She took her masters degree on April 2013 with a thesis and projects of a male and female capsule collection named “Lo Spettacolo del quotidiano”.
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The focus of this thesis was to develop a collection composed of pieces that also live individually, The design process of the dissertation begins from a personal interpretation of photographic portraits; they act as filter and synthesis of people chosen , each outfit is the sartorial portrait of the person, who inspired the author.
“Lo spettacolo del quotidiano” is a fashion collection of men’ s and women’s clothing designed from photographic portraits taken from the Inta Ruka’s series “My country people”.
The sartorial portraits proposed are independent items of clothing which create a collection through three unifying features: the chosen source of inspiration to draw people’ profiles from, the clothing items’ construction criterion and the textile printing technique.
Experiences and life events lived by each character, described in the book are evoked and imprinted on the surface of the clothes through a process printing.
This precise choice pursues a concept of tailoring understood as the design process slow and ad personam, prints fact are made according to a manual technique, which impresses the fabric as if it were a photographic film, through exposure to sunlight.
Patterns and prints placing talk to each other, to enrich of the sense the result and to shy away from a trivializing relationship between them. Making sure that one is not mere support and the other does not go along with logic purely decorative.