Start-up Design. A new way to enter the market according to the Israeli experience

This article begins with Ely Rozenberg’s personal experience, that led him to move to Italy early in his design career. The thought on his experience leads to some considerations on the difficult integration of young designers in the work market and a look at what is currently characterizing design in Israel: the foundation of numerous design start-ups. Case histories presented can bring valuable advice to young designers.L’articolo inizia con il racconto dell’esperienza personale di Ely Rozenberg, designer israeliano, all’inizio della carriera che lo ha portato a trasferirsi in Italia. La riflessione sulla personale esperienza conduce ad alcune considerazioni sul difficile inserimento dei giovani designer nel mondo del lavoro e a uno sguardo a ciò che attualmente sta caratterizzando il design in Israele: la fondazione di numerose start up di design. Dalle case histories presentate i giovani designer possono ricavare preziosi consigli.

Monkey business design Israel

[catlist name=start-up-design numberposts=-1] Owner: Oded Friedland Brand/ start up name: Monkey business design Israel Ltd Product: ‪We focus on developing original, innovative, affordable gift items.‬ Our company handles development, production and distribution. Type of organization: Family firm. Partners: ‪ Oded Friedland (age 45), founder of Oded, industrial designer and Omri Friedland (age 47). ‪Oded is responsible… Continua a leggere Monkey business design Israel

Walk on Map

[catlist name=start-up-design numberposts=-1] Owner: Eli Jacobson, industrial designer. Brand/ start up name: Walk on Map Product: Flip-flops with city maps on them. Type of organization: individual firm. When and how did the project originate? I went back to Israel after a long stay in Milan. I opened a design studio dealing with project services. On the… Continua a leggere Walk on Map

Studio Ve

[catlist name=start-up-design numberposts=-1] Owner: Shai Carmon (34 anni), Ben Klinger (28 anni), both gradued. Brand/start up name: Studio Ve. Product: We are a design studio. Our first project was a wall clock. Type of organization: We deal with all the different phases of the process, from the idea, to the production, marketing and distribution. We… Continua a leggere Studio Ve

Studio Itai Bar-On

[catlist name=start-up-design numberposts=-1] Owner: Itai e Aharon Bar On Brand/ start up name: Studio Itai Bar-On Product: Coating, furniture and lighting systems made to measure, especially made of concrete. Type of organization: Family firm. Partners: CEO Aviram Bar On; assembling responsible: Idan Bar On When and how did the project originate?  I had the idea… Continua a leggere Studio Itai Bar-On


[catlist name=start-up-design numberposts=-1] Owner: Nimrod Riccardo Sapir, Industrial Designer Brand/start up name:  MYWAY EV LTD Product: Electric Foldable Scooter. Type of organization: Limited series production. We are working on a second edition of scooters. Partners: Oran Walach, MBA in economics and marketing, and Mr. Dov Meirzon, mechanical engineer. When and how did the project originate? After I… Continua a leggere Myway

Guy Mishaly design studio

[catlist name=start-up-design numberposts=-1] Owner: Guy Mishaly Brand/start up name: Guy Mishaly design studio Product: Blast chair by explosion. When and how did the project originate? The studio was established 1 year ago, right after I graduated the product design studies at the Bezalel Academy of arts and design, in Jerusalem, Israel.
The studio focuses on designing… Continua a leggere Guy Mishaly design studio


[catlist name=start-up-design numberposts=-1] Brand/start up name: Greenbo Product: Innovative products for gardening. Our first product is a vase-flower box for balcony balustrades. Type of organization: Design start-up. The company was born three years ago. It produces and markets its products in Israel and abroad. The partners are: Maya Golan, a lawyer who deals with the… Continua a leggere Greenbo

Gaga & Design

[:en][catlist name=start-up-design numberposts=-1] Owner: Yaacov Kaufman, retired design professor at Bezalel Academy of Art & Design in Jerusalem; Avi Bourla (over 50) furniture importer and owner of furniture shop Primitive in Tel Aviv. Brand/start up name: Gaga & Design Product: Contemporary furniture for interiors and exteriors. Type of organization: Design start-up. The project studio is in Tel… Continua a leggere Gaga & Design


[catlist name=start-up-design numberposts=-1] Owner: Gal Ben Arav, industrial designer laureato alla Bezalel Academy of Art & Design (34 anni). Brand/ start up name: Freshdesign Product: Sustainable urban furniture in limited series. Type of organization: Individual firm. When and how did the project originate? My production was born out of my final dissertation project. The bamboo… Continua a leggere Freshdesign