{"id":5167,"date":"2012-05-01T01:15:40","date_gmt":"2012-04-30T23:15:40","guid":{"rendered":"http:\/\/padjournal.net\/?p=35"},"modified":"2022-04-13T17:34:31","modified_gmt":"2022-04-13T15:34:31","slug":"croatian-design-peopleplacesevents","status":"publish","type":"post","link":"https:\/\/www.padjournal.net\/new\/croatian-design-peopleplacesevents\/","title":{"rendered":"Croatian design. people\/places\/events"},"content":{"rendered":"<p><!--:en-->Being a designer in Croatia has always been a personal and professional challenge for everybody who contributed to the establishment of design as a discipline and practice in the local context.<br \/>\nThe appearance of the term \u201cdesign\u201c in Croatian language dates from the early 1960&#8217;s in close relation to the industrial modernization and tendencies to bring together art&#8217;s creative potentials with the technology of mass production.<br \/>\nThe second edition of the book <em>The design encyclopedia<\/em> (2004), written by the American design historian Mel Byars, for the first time includes three significant names in Croatian design history (Tomislav Krizman, Bogdan Budimirov and Bernardo Bernardi), whose work and efforts have been appreciated, mostly among members of social elite who recognized the importance of design as a strategic tool of economic progress.<br \/>\nIn the beginning of 1980&#8217;s the Croatian designers association was founded as the main professional organization in the country and exists as such nowadays. It organizes lectures, workshops and exhibitions and it has its own gallery space in the city of Zagreb.<br \/>\nThe first exhibition of Croatian design \u201cCroatian design 01\u201c was held in 1999 was accompanied by the publication of <em>The Yearbook of Croatian design 01<\/em> as well as the award of Croatian designers association. This initiative is still active and it is taking place every two years.<br \/>\nThe interfaculty Graduate School of design was founded in the year 1989 by initiative of the members of the Croatian designers association and is a part of the Faculty of Architecture in the University of Zagreb.<br \/>\nBy now, around 400 students have graduated in this institution and they mostly work in the advertising industry, although there are exceptions and examples of the successful projects in the field of product design and non-profit social activities.<br \/>\nIn the past few years the School of design has been developing collaborations with different companies interested in improving their products and services to become more competitive in domestic market. One good example is project \u201cSix views on the room\u201c, which was accomplished through the collaboration with \u201cHrvatski interijeri\u201d (Croatian interiors) company. The prototypes of furniture systems and accessory equipment for the hotel rooms have been developed and presented at the annual furniture fair \u201cAmbienta\u201c.<br \/>\nThe School of design also encourages projects in the field of social activism. A good example for this is the \u201eExtraordinary design workshop\u201c, which was held twice in Croatia in order to promote the ideas of inclusive design. Together with the members of different organizations who work with people with disabilities, designers have been developing products and visual identities to improve the real market position of the partner organizations.<br \/>\nAnother valuable initiative was the \u201cRepair\u201c project supported by organization REAKTOR that promotes Croatian product design. Citizens of Zagreb were asked to bring all different kinds of personal objects to re-design.<br \/>\nDesigners were invited to answer the challenge of adding a new values to products that could have been just thrown away and simply forgotten.<br \/>\nToday the School of design is organizing more and more new, encouraging activities for students to practice and improve their skills under the more realistic circumstances.<br \/>\nIn the year of 2010, for the first time the Croatian designers association launched the event D day as an international design festival which promotes the work of young designers, students and professionals up to the age of 35. Through its rich program of presentations, workshops and lectures D day educates participants and audience about current design tendencies and the importance of implementation of design discipline into all spheres of Croatian society.<br \/>\n<strong><strong>Watch the video<\/strong><a href=\"http:\/\/www.zagrebtv.org\/en\/viewvideo\/702\/fashion\/d-day-by-the-croatian-designers-association\"><br \/>\nD-day, by the croatina designers association<\/a><\/strong><br \/>\n<strong>Bibliography<\/strong><br \/>\nByars, M. (2004) <em>The Design Enciclopedia<\/em>. New York, US: The Museum of Modern Art. London, GB: Laurence King Publishing.<br \/>\nMargolin, V., Vuki\u0107, F. (2009) <em>Croatian design now\/Hrvatski dizajn sad.<\/em>\u00a0Zagreb, HR:UPI-2M plus.<br \/>\nVuki\u0107, F. (1998) <em>A century on Croatian design.<\/em>\u00a0Zagreb, HR: Meandar.<!--:--><!--:it--><\/p>\n<p>Essere designer in Croazia ha sempre costituito una sfida personale e professionale, in quanto ha significato contribuire alla fondazione del design come disciplina e pratica nel contesto locale.<\/p>\n<p>La comparsa del termine design nella lingua croata \u00e8 datata ai primi anni &#8217;60 in stretta relazione alla modernizzazione industriale e alla tendenza verso la fusione delle capacit\u00e0 creative dell&#8217;arte con la tecnologia della produzione di massa.<\/p>\n<p>La seconda edizione del libro <em>The design encyclopedia<\/em> (2004), scritto dallo storico del design, l\u2019americano Mel Byars, per la prima volta cita tre nomi significativi nella storia del design croato: Tomislav Krizman, Bogdan Budimirov e Bernardo Bernardi, che per il loro lavoro e impegno sono stati riconosciuti tra i membri dell&#8217;\u00e9lite sociale che ha attribuito al design il valore di strumento strategico per il progresso economico.<\/p>\n<p>All&#8217;inizio degli anni &#8217;80 \u00e8 stata fondata l&#8217;associazione dei designer croati (Croatian Designers Association), organizzazione professionale nazionale di riferimento con sede a Zagabria e tutt&#8217;oggi attiva nell\u2019organizzare conferenze, workshop e mostre.<\/p>\n<p>La prima mostra di design croato \u201cCroatian design 01\u201d fu realizzata nel 1999 e accompagnata dalla pubblicazione <em>The Yearbook of Croatian design 01<\/em> e dal premio dell&#8217;associazione dei designer croati che viene aggiudicato ogni due anni.<\/p>\n<p>Inoltre, nel 1989, presso la Facolt\u00e0 di Architettura dell&#8217;Universit\u00e0 di Zagabria \u00e8 stato attivato il corso di laurea interfacolt\u00e0 Graduate School of design, sempre su iniziativa dei membri dell&#8217;associazione dei designer croati. A oggi sono circa 400 gli studenti laureatisi nel corso di laurea in Design e lavorano principalmente nell&#8217;industria pubblicitaria, sebbene ci siano eccezioni ed esempi di successo nel campo del product design e nelle attivit\u00e0 sociali no-profit.<\/p>\n<p>Negli ultimi anni la Scuola di Design ha intrapreso collaborazioni con diverse aziende interessate al miglioramento dei loro prodotti e servizi per affrontare in maniera pi\u00f9 competitiva il mercato nazionale.<\/p>\n<p>Un buon esempio \u00e8 il progetto \u201cSix views on the room\u201d, che \u00e8 stato portato a termine grazie alla collaborazione con la \u201cHrvatski interijeri\u201d (Interni Croati). I prototipi del sistema di arredi e di attrezzature per camere di hotel nati da questa collaborazione, sono stati presentati alla fiera annuale di arredamento \u201cAmbienta\u201d.<\/p>\n<p>La Scuola di Design promuove anche progetti nel campo del sociale, un buon esempio \u00e8 \u201cExtraordinary design workshop\u201d, dedicato, nelle sue due edizioni, al design \u201cinclusivo\u201d. Grazie alla collaborazione di diverse organizzazioni che lavorano con persone con disabilit\u00e0, i designer hanno potuto sviluppare diversi prodotti e l\u2019immagine coordinata delle stesse organizzazioni partner.<\/p>\n<p>Un&#8217;altra iniziativa di notevole interesse \u00e8 \u201cRepair\u201d, progetto supportato dall&#8217;organizzazione Reaktor, che promuove il product design croato. Ai cittadini di Zagabria \u00e8 stato chiesto di portare qualsiasi tipologia di oggetto destinato a essere dismesso per sperimentare e progettare i possibili riusi, e i designer sono stati invitati a rispondere alla sfida, per infondere nuovo valore a dei prodotti che altrimenti sarebbero stati buttati via o semplicemente dimenticati.<\/p>\n<p>La Graduate School of design continua ancora oggi a promuovere diverse attivit\u00e0 affinch\u00e9 gli studenti migliorino le loro capacit\u00e0.<\/p>\n<p>Nel 2010 per la prima volta l&#8217;Associazione dei designer croati ha lanciato l&#8217;evento \u201cD day\u201d, festival internazionale che intende promuovere i giovani designer, sia studenti che professionisti fino ai 35 anni di et\u00e0. Attraverso un ricco programma di presentazioni, workshop e conferenze, \u201cD day\u201d stimola i partecipanti e il pubblico rendendoli partecipi delle nuove tendenze del design e sottolineando l&#8217;importanza della disciplina in tutte le sfere della societ\u00e0 croata.<\/p>\n<p><strong>Guarda il video<\/strong><\/p>\n<p>D-day, by the croatina designers association<\/p>\n<p><strong>Bibliografia \u00a0<\/strong> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Byars, M. (2004)\u00a0<em>The Design Enciclopedia<\/em>. New York, US: The Museum of Modern Art. London, GB: Laurence King Publishing.<\/p>\n<p>Margolin, V., Vuki\u0107, F. (2009)\u00a0<em>Croatian design now\/Hrvatski dizajn sad.<\/em>\u00a0Zagreb, HR:UPI-2M plus.<\/p>\n<p>Vuki\u0107, F. (1998)\u00a0<em>A century on Croatian design.<\/em>\u00a0Zagreb, HR: Meandar.<\/p>\n<p><!--:--><!--:hr--><\/p>\n<p>Baviti se dizajnom u Hrvatskoj oduvijek je pretstavljalo osobni i profesionalni izazov svima koji su doprinjeli utemeljenju dizajna kao disciplinske prakse u lokalnom kontekstu.<\/p>\n<p>Pojam \u201edizajn\u201c u hrvatskom se jeziku po prvi puta poceo primjenjivati pocetkom \u0161ezdesetih godina por\u0161log stoljeca, zajedno sa procesom industrijske modernizacije i tendencija povezivanja umjetnicke prakse sa tehnologijama masovne proizvodnje.<\/p>\n<p>Drugo izdanje knjige <em>The design encyclopedia<\/em> (2004.) autora Mela Byars-a, po prvi puta ukljucuje tri znacajna imena iz povijesti hrvatskog dizajna, (Tomislav Krizman, Bogdan Budimirov i Bernardo Bernardi) ciji su rad ponajvi\u0161e cijenili pretstavnici dru\u0161tvene elite, koji su prepoznali va\u017enost discipline dizajna, kao strate\u0161kog alata u procesu ekonomskog napretka.<\/p>\n<p>Pocetkom 80-ih godina pro\u0161log stoljeca osnovano je Hrvatsko dizajnersko dru\u0161tvo kao vodeca profesionalna organizacija u zemlji, koja kao takva egzistira i danas. U okviru svojih galerijskih prostora, HDD kontinuirano organizira raznovrsne radionice, predavanja i izlo\u017ebe.<\/p>\n<p>1999.godine odr\u017eana je prva izlo\u017eba hrvatskog dizajna., \u201eHrvatski dizajn 01\u201c za ciju prigodu je izdan i \u201eGodi\u0161njak hrvatskog dizajna\u201c , te je dodjeljena i \u201eNagrada hrvatskog dizajnerskog dru\u0161tva\u201c. Ova se izlo\u017ebena inicijativa i dalje redovito organizira svake dvije godine.<\/p>\n<p>Interfakultetski diplomski Studij dizajna osnovan je 1989.godine pri Arhitektonskom fakultetu Sveucili\u0161ta u Zagrebu, na inicijativu clanova Hrvatskog dizajnerskog dru\u0161tva.<\/p>\n<p>Do danas je na toj instituciji diplomiralo 400-tinjak studenata, uglavnom zaposlenih u ogla\u0161ivackoj industriji, iako postoje iznimke uspje\u0161nih projekata s podrucja produkt dizajna , kao i suradnji dizajnera sa raznim neprofitnim udrugama.<\/p>\n<p>Unazad dvije godine Studij dizajna zapoceo je praksu uspje\u0161nih suradnji sa razlicitim domacim tvrtkama kojedobrim dizajnom \u017eele pobolj\u0161ati svoj proizvodni program i usluge, kako bi postale konkurentnije na tr\u017ei\u0161tu. Jedan od uspje\u0161no realiziranih primjera jest projekt \u201e\u0160est pogleda na sobu\u201c ,realiziran u suradnji sa tvrtkom \u201e Hrvatski interijeri\u201c, prilikom kojeg je razvijena nekolicina prototipova namje\u0161ta ja i dodatne opreme za hotelske sobe, koja je prezentirana na godi\u0161njem sajmu namje\u0161taja \u201eAmbienta\u201c.<\/p>\n<p>Studij dizajna takoder sudjeluje u projektima socijalnog aktivizma. Tako je, primjerice, u Hrvatskoj do sada vec dva puta bila odr\u017eana radionica Inkluzivnog dizajna prilikom koje su mladi dizajneri, profesionalci i studenti, imali prilike raditi sa clanovima udruga koje brinu o ljudima sa posebnim potrebama. Svoj doprinos dizajneri su dali pri razvoju vizualnih identiteta i osmi\u0161ljavanju novih proizvoda za svaku od udruga koje su sudjelovale u projektu, kako bi postale njihov rad postao prepoznatljiv na domacem tr\u017ei\u0161tu.<\/p>\n<p>Jo\u0161 jedna vrijedna akcija razvila se na inicijativu udruge REAKTOR koja promice razvoj hrvatskog produkt dizajna.<\/p>\n<p>Gradani grada Zagreba bili su pritom pozvani da donesu stare predmete kako bi ih dizajneri mogli u dogovoru sa njima redizajnirati, odnosno prenamijeniti. U toku tjedan dana intenzivnog rada, nastali su vrlo zanimljivi proizvodi u koje su na\u0161i domaci dizajneri uspjeli udahnuti novi \u017eivot i time uvjeriti vlasnike da je bolje ipak dvaput promisliti, prije nego se odluce na bacanje starih predmeta.<\/p>\n<p>Ove, hvale vrijedne inicijative, ukazuju na sve intenzivnije napore djelatnika Studija dizajna i njihovih suradnika da mladim dizajnerima, osobito studentima, pru\u017ee priliku za primjenu dizajnerskh znanja i vje\u0161tina u realnim okolnostima.<\/p>\n<p>U tom kontekstu va\u017eno je istaknuti i \u201eDan D\u201c, kao regionalni festival dizajna kojeg je Hrvatsko dizajnersko dru\u0161tvo po prvi puta pokrenulo 2010.godine sa idejom promocije rada mladih dizajnera do 35godina. U sklopu festivala koji se odr\u017eava svake godine u lipnju, organiziraju se izlo\u017ebene prezentacije, predavanja i radionice, kako bi se i publika i sami izlagaci \u0161to bolje upoznali sa najnovijim tendencijama u domacem dizajnu, a sve sa ciljem da se dizajn kao disciplina integrira u sve pore hrvatskog dru\u0161tva.<\/p>\n<p><strong>Video<\/strong><\/p>\n<p>D-day, by the croatina designers association<\/p>\n<p><strong>Bibliografija<\/strong><\/p>\n<p>Byars, M. (2004)\u00a0<em>The Design Enciclopedia<\/em>. New York, US: The Museum of Modern Art. London, GB: Laurence King Publishing.<\/p>\n<p>Margolin, V., Vuki\u0107, F. (2009)\u00a0<em>Croatian design now\/Hrvatski dizajn sad.<\/em>\u00a0Zagreb, HR:UPI-2M plus.<\/p>\n<p>Vuki\u0107, F. (1998)\u00a0<em>A century on Croatian design.<\/em>\u00a0Zagreb, HR: Meandar.<\/p>\n<p><!--:--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being a designer in Croatia has always been a personal and professional challenge for everybody who contributed to the establishment of design as a discipline and practice in the local context. The appearance of the term \u201cdesign\u201c in Croatian language dates from the early 1960&#8217;s in close relation to the industrial modernization and tendencies to&hellip; <a class=\"more-link\" href=\"https:\/\/www.padjournal.net\/new\/croatian-design-peopleplacesevents\/\">Continua a leggere <span class=\"screen-reader-text\">Croatian design. people\/places\/events<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[15,23,16,7,8],"tags":[],"class_list":["post-5167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-en","category-hr","category-i08","category-it","category-languages","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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