Young Sicilian design

This section presents an overview of the youngest generation of Sicilian designers.
These designers, who share the same origin and the same interest in the world, work all around Italy and Europe, dealing with social, interaction, visual and fashion design.
It’s a generation experiencing a phenomenon occurring for years, that is to say globalization, with the abolishment of frontiers and the shortening of distances: such a condition leads to the exploration of new destinations, to the comparison with other realities in order to enhance one’s cultural knowledge, experiences and insights.
For all those who have left and live elsewhere, the comparison is direct; for those who leave and then come back, the web net allows to keep in touch easily, to work remotely with other people, to be always up-to-date, thus activating a virtuous circle that fosters the creation of a network of intelligences and professionals.
Culture of the project, contemporary languages and sensitivity towards beauty, always of great importance in Sicily: these are some of the qualities that characterise the projects of these young designers. The different working conditions of each of them, not only connected to the geographical context of Sicily, represent a sort of guarantee that keeps them far from any possible expression of regressive regionalism.
Instead, what emerges from their projects is often the wish to release their own home countries.
The young designers represent, along with the artists, the most surprising driving force for the cultural transformation of the territories. A cultural transformation that, without any imposition, can encourage the development of a consciousness, of a mental ecology based on the “being”, to be carried out in order to restore the balance between our individual and collective needs and the natural roof of our planet.
The new generation of young designers, an important human resource, represents the promise of a better future.

About the author(s):

Architect MsD and PhD in Industrial Design, Marinella Ferrara is a senior researcher of Politecnico di Milano (Design Department) and an assistant professor at the Design School of the same institution. Her research are directed to the relationship between design and technological innovation. She is the author of several books and essays that link micro‐stories to the macrostructures for rethinking of the relationship between design and materials as a dynamics of the socio-technical innovation process.She is investigating in order to define the strategic role of design as driver for innovation trought interdisciplinary process. She has opened a personal focus on Mediterranean Design considered as emblematic expression of the contemporary geo‐political complessity. Other topics are: self-production design, relationship between design and crafts, the women’s Design in the mediterranean countries.

marinellaferrara@gmail.com

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