Tag Archives: typography

The Arabic Alphabet in the Words of Women

When spoken discourse becomes text, words somehow become an object, with their won tridimensionality, unfolding over three axes: the linguistic, the iconic and the symbolic one. Speaking about the work for the Olivetti logotype, designed by Walter Ballmer, recently passed away, Franco Lattes Fortini adds: “not simply a word any longer, but a word object, […]