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Paolo Zaami. The flow of things

Abstract: Paolo is an illustrator, graphic and product designer, born in Palermo in 1986 and currently based in Milan. Graduated in Industrial Design at University of Palermo, then he moved to Milan to follow a master’s degree in Design Innovation. In 2011 he collaborated with Marco Piva office, being part of several design projects for Vitrum, KME, Unopiù. In 2012 he worked at Total Tool studio, dealing with research and graphic design for A2A, Expo 2015, Barbanera. Currently he works at DINN! Design Innovation Studio in Milan where he brings his knowledge of graphic and product design, his vision and his aim of “doing it right”. Discreet, accurate and determined; keen about art, illustrations and plasticine. Moving around a multicultural and multidisciplinary planning dimension, he has learned that design is fusion of knowledge.

Il flusso delle cose project

Everyday we are exposed to a huge amount of data and media content. We are inside a constant stream of experiences. Every action and relation is recorded beyond our will: we are always tracked. The aim of this thesis is to understand the process of tracking and how it can turn into an useful mean for designers. I have started this path asking myself the following questions: how can we understand our relationship with things? Can we realize useful tools to understand this relationship? Through these tools, can a designer analyze the value of things he/she lives with? Can a self-tracking path helps a designer to understand his/her personality and subconsciously hidden relationship with things? The thesis starts with a research which deals with different subjects starting from the analysis of the human behavior related to things: from the need to remember and memorize, to the complexity of data to deal with, ending with the self tracking. Then, there is the concept and the metaproject sections where I have recorded my own tracks. Hence the sofware “Designmapps” is developed. This software/app is created to catch and memorize technical and sensitive details. Day by day, designer enrich his/her personal archive which becomes a resource of studying and planning.

About the author(s):

PAD Pages on Art & Design is an international, open access, and peer-reviewed e-journal.

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