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Mediterraneo on my mind / Rossella Valenti e Martina Francesconi

International Design Contest 2010
Visual Design

Second Prize

The borders of the Mediterranean sea cannot be easily defined: they’re shaped by the life of nature, by the extension of the olive tree, by the sweet taste of figs that wish to grow on an environment that grants them life. The borders of the Mediterranean sea can be found in peoples’ minds and culture, in the historical awareness of the role that every single people that’s lived on it’s coasts has had. There are no Mediterranean borders. We are an extention of those borders. Our minds carry on their own vision of the border, depending on our historical and perceptive memory.

This work is the graphic expression of this concept. A popular brain-storming process intending to transmit and transform our perception of the border into a graphic sign. Everybody who took part into this project gifted us with their own sign, with their own point of view. The poster shows the sovraposition of all these signs, attemping to define and, at the same time, not to define the Mediterranean borders. The chaotic sovraposition of signs intends to create, inside of us, a perceptive chaos, made out of visions and differences among ideas, peoples, coltures, treats, interpretations, among a single massive population that creates the actual border inside this “mare nostrum”. The medium we used is the poster. The choice of the expressive method besides the font and the whole composition was made with a disenchanting aim. We eliminated the poetry breaking away from the tradition, using a composition that is screeching, impudent, not harmonious and not well balanced with the graphic style of the drawing. The advertising tone of “Mediterraneo on my mind” wants to desacrate the romantic vision that often we give to Mediterranean sea.

Rossella Valenti was born in a little town near Bologna (Italy) in 1985, now lives in Milano. After a degree in Science of Communication at Alma Mater Studiorum of Bologna, a three-year course of Graphic Design at Fondazione Accademia di Comunicazione in Milano.

Martina Francesconi was born in 1985 in Italy. She attended the University School of Art in Torino and then she graduated in Graphic Design in Milano.
At the moment she lives in Genoa carrying on her own project.

About the author(s):

PAD Pages on Art & Design is an international, open access, and peer-reviewed e-journal.

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