Design & Production Today

Within the specific outlook of Italian design, how has the relationship design-production evolved? What are the differences between the past and today?

These are some of the questions asked, that the section Close up of number 9 attempts to answer. For this purpose, we will present a brief chronicle of Italian design, focusing on the relationship design-industry since the  economic miracle years until today. In addition to the chronicle, there is a n interpretation of  the current events through the interview to 3 multi-awarded designers: Denis Santachiara, internationally notable for his approach to design taking inspiration from the communication and performance potentialities of technologies, promoter and author of the ‘technical and poetic neo design’ of the Eighties; Francisco Gomez Paz, Argentian living in Italy, where he works in cooperation with the greatest Italian design centred companies; and the young Odoardo Fioravanti awarded with the prize ‘Compasso d’Oro 2011’, with a promising career ahead.

About the author(s):

Architect MsD and PhD in Industrial Design, Marinella Ferrara is a senior researcher of Politecnico di Milano (Design Department) and an assistant professor at the Design School of the same institution. Her research are directed to the relationship between design and technological innovation. She is the author of several books and essays that link micro‐stories to the macrostructures for rethinking of the relationship between design and materials as a dynamics of the socio-technical innovation process.She is investigating in order to define the strategic role of design as driver for innovation trought interdisciplinary process. She has opened a personal focus on Mediterranean Design considered as emblematic expression of the contemporary geo‐political complessity. Other topics are: self-production design, relationship between design and crafts, the women’s Design in the mediterranean countries.

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