Within the specific outlook of Italian design, how has the relationship design-production evolved? What are the differences between the past and today?
These are some of the questions asked, that the section Close up of number 9 attempts to answer. For this purpose, we will present a brief chronicle of Italian design, focusing on the relationship design-industry since the economic miracle years until today. In addition to the chronicle, there is a n interpretation of the current events through the interview to 3 multi-awarded designers: Denis Santachiara, internationally notable for his approach to design taking inspiration from the communication and performance potentialities of technologies, promoter and author of the ‘technical and poetic neo design’ of the Eighties; Francisco Gomez Paz, Argentian living in Italy, where he works in cooperation with the greatest Italian design centred companies; and the young Odoardo Fioravanti awarded with the prize ‘Compasso d’Oro 2011’, with a promising career ahead.