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The Mediterranean Emergency / Fabio Soana

The project consist in 4 conceptual and graphic proposals of visual design (photo editing and vector drawing using some graphic software). The mission is to sensitize the public opinion about the problems of the Mediterranean Sea and to prevent the collapse of the ecosystem.
The Mediterranean Sea is 1% of Earth’s oceans, and it preserves about 17,000 marine species. The overfishing, the urban increase and pollution of coastal areas are changing the scenarios of life of this environmental and historical heritage. The Bluefin tuna, an important predator in the food chain could become extinct by 2012. The economic interests of some nations have forced the EU to abandon plans to reduce the annual fishing quotas.The fishing, at present, should be limited or suspended, in order to recover the marine population. Sustainable fisheries and a responsible fish consumption should be developed, as well as a network of marine reserves.The “spadare” fishnet, used to catch swordfish, trap also a lot of dolphins, sea turtles, sharks, mammals, seabirds, etc. Although they were banned by the UN and the EU, and have been spending millions of Euros for their “conversion”, are still widely used in the Mediterranean and are destroying many natural habitats. The Pollution, the commercial shipping, the coastal urbanization and the illegal waste are ruining the ecosystem of the Mediterranean Sea. Some toxic substances like lead, mercury, cadmium, etc. cause not only a lot of risks for the sea life, but also for the human health. The Overfishing by some multinational companies, that is a threat to the balance of ecosystems, has already led to the collapse of some zone, with implications not only for the fish stocks, but also causing thousands of unemployed and developing the phenomenon of “pirate fishing”, that use”flags of convenience” to deceive the international laws.

Biography
Fabio Soana (Italy, 1985), born in Milan. Novice designer, graduate in artistic design for enterprises (B.A.) at Brera Academy of Fine Arts in Milan, and currently student of Product Design (Master). Open-minded designer, interested in design (product, interior, exhibition, graphic, visual), contemporary art, photography and music. Dreams: to work for the design and the social, environmental and actuality.

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Shellphone / Esra Gülmen

you can listen to the sea by means of a shell mono.
now, listen to the sea stereo!

Biography
I am interior designer. I work at Marmara University, interior design department as an assistant of professor. Besides, I make illustrations. I am selected to “Lurzer’s archive 200 best illustrators worldwide, 2011-12″.

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La chiave del Mediterraneo / Asena Dirican

What you are seeing is exactly what you are imagining. Even now you do not see letters you see the meaning. So regarding that it is not absurd to say when I see the Mediterranean I see no borders nor gate, I see peace and cultures that are exactly from the same root which have countless common characteristics. There is no “otherization” there is only we, the Mediterranean, the world. In this neon puzzle what ever you choose you never get the answer you wish but it does not mean never never. If you are RED it means you are also BLUE. If you are BLUE it means you are also RED. Blue is rose red is sea as much as red is sky blue is wine.

Neon Sculpture
one letter size: 25 cm
Sculpture: 90 cm-520 cm
15 cm Neon tube; 6 mm BFL cable[lang_en]

Biography

Born date: 09/83. I have graduated from science faculty in Izmir and after I went to modern art course at Sorbonne Paris IV . Now live in Istanbul. First I studied in Bedri Baykam’s studio and now I continue with my own studio. This is my first competitation experience.

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Sea the sea / Karim Tomasino e Anny Comello

DesignMediterraneo|MediterraneanDesign2
International Design Contest 2010
Visual Design

Mention

The project is an invitation to pay more attention to the sea itself. To discover and really see the Mediterranean Sea and all its culture. The project contains a poster and a series of invitation-postcards. On the poster you have 2 elements: the color that represents the sea and the names of the cities that are written in a special font. This is a font that we created, based on the excisting font Akkurat. It’s a stencil-font that you can use in a special way. It’s possible to laser-cut the words, so you can see through. That’s the base of this concept. To really see the sea, through the cities that surround it. We want this font to be the basis of a visual identity for this project. So by only the use of it, you can connect all the different applications together. See the Sea. In addition to an initial proposal that we thought the postcard invitations, we have created through the photographic studio of an advertising campaign in which type to see through the sea become “letters in the sea”, the names of the countries bordering the Mediterranean.

Biography
Anny Comello (1982, Udine, Italy) he obtained a Diploma of Applied Arts in Udine in 2002 and graduated in Industrial Design in 2006 with a thesis on FAIR VAL D’AOSTA coordinated by Gialuigi Pescolderung. After an internship at Studio Dumbar, Rotterdam has a degree in Visual Communications and Multimedia IUAV of Venice in April 2010 with a thesis on the visual identity of the Far East Film Festival (European Festival of the Asian Popular movies).Her supervisor was Michel de Boer. He has participated in several competitions, finalists in the competition for the logo of the Student Senate IUAV in 2009.

Karim Tomasino (1982, Udine, Italy) he obtained a Diploma of Applied Arts in Udine in 2002 and graduated in Industrial Design in 2006. She graduated in Visual Communications and Multimedia IUAV of Venice in April 2010 with a thesis on the artist and Graphic Designer Franco Grignani whose project coordinated by Leonardo Sonnoli ended with the completion of a monograph. He has participated in several races, won the competition for the environmental sector in the province of Treviso We do the right thing in 2008 and finalist in the competition for the logo of the Student Senate IUAV in 2009.

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Zoom In / Doodle

DesignMediterraneo|MediterraneanDesign2
International Design Contest 2010
Visual Design

Mention

Re-interpretation of the traditional Mediterranean tiles in a contemporary way. Each tile is composed of hundreds of lines and simple geometries that help to create the graphics. The project title Zoom in is a call for viewers to get close to appreciate the fine geometry of each individual piece.

Biography
Doodle was established in 2006 following the collaboration of Tim Boyce and Angela Violino on a number of projects. In 2007, along with the other pieces in the Industreal collection their Cloud pendant lamps and Falling and Flying vases received the Wallpaper Design award for best debut collection. Since 2004 their products have been shown in various exhibitions in various cities around the world, from Milan, Paris and London to Tokyo and Miami.

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Il gioco dell’oca mediterranea / Giorgio Skoff

Patrizia Carlucci, Gabriella Lo Re, Raffaele Sansonetti

DesignMediterraneo|MediterraneanDesign2
International Design Contest 2010
Visual Design

Third Prize

This “Gioco dell’Oca” version represents a didactic trail for those who are preparing to play, to discover or rediscover the news, who made the history of the countries overlooking the Mediterranean Sea. This ancient game born as a wisdom and initiatory path, made by those who wants to know.
It’s important to remember that the goose was an animal held in high esteem by Mediterranean populations. The Etruscans sailed the Mediterranean with the prows of their vessels shaped as head and neck’s goose, for others it was the symbol the Great Mother of Universe and all “living”. For us this game represents an arduous path full of obstacles, one starts from a condition of conflict and violence to arrive at positive solutions, understanding between peoples. A path of transformation full of hope, so that all the peoples bordering the Mediterranean can read a chance for peace. It wants to invite to positive behaviours, in fact in the game the winner is not the one who arrives first but who makes a virtuous path. An important instrument of the game are the icons. The icons serve to visually enhance and customize the way, leading players as they were street signs. A feature of the icons is immediacy, that is the capacity to communicate an understandable message; so every event category is combined with an essential sign those characteristics are: simplicity, recognizability immediacy.

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Just add water / Boris Shpeizman

DesignMediterraneo|MediterraneanDesign2
International Design Contest 2010
Visual Design

Third Prize

Countries and nations living around Mediterranean Sea are very different in their culture, traditions and religion. However there are few universal factors of existence which are similar to all of them and affecting the day-to-day living. This factor is fresh water. Actually low supply of the fresh water.Hydroponics is one of the easiest solutions to solve this problem. Hydroponics allows not only save water but to extend borders of economy to design. Proposed design of a plant pot allows to the viewer not only to view the green lush leaves of the tree but also its amazing root system which is actually the most important part of any plant. My main material is glass blowing. I constantly search for a ways to combine traditional glass blowing with contemporary art and design.

Biography
Dr. Boris Shpeizman was born in Leningrad, USSR where he finished Dental School. While working as a dentist, he started to paint and sculpture. He studied ceramics and glass design at the Bezalel Academy of Arts and received BFA in 2005. Upon graduation, Boris closed his dental clinic to devote his time to glass blowing.
Shpeizman currently works as an independent artist in his studio in Tel Aviv and lectures at the Bezalel Academy. He has received prestigious, international scholarships. His work has been exhibited in galleries and museums in Israel, England, France, Germany and the USA.

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Mediterraneo on my mind / Rossella Valenti e Martina Francesconi

DesignMediterraneo|MediterraneanDesign2
International Design Contest 2010
Visual Design

Second Prize

The borders of the Mediterranean sea cannot be easily defined: they’re shaped by the life of nature, by the extension of the olive tree, by the sweet taste of figs that wish to grow on an environment that grants them life. The borders of the Mediterranean sea can be found in peoples’ minds and culture, in the historical awareness of the role that every single people that’s lived on it’s coasts has had. There are no Mediterranean borders. We are an extention of those borders. Our minds carry on their own vision of the border, depending on our historical and perceptive memory.

This work is the graphic expression of this concept. A popular brain-storming process intending to transmit and transform our perception of the border into a graphic sign. Everybody who took part into this project gifted us with their own sign, with their own point of view. The poster shows the sovraposition of all these signs, attemping to define and, at the same time, not to define the Mediterranean borders. The chaotic sovraposition of signs intends to create, inside of us, a perceptive chaos, made out of visions and differences among ideas, peoples, coltures, treats, interpretations, among a single massive population that creates the actual border inside this “mare nostrum”. The medium we used is the poster. The choice of the expressive method besides the font and the whole composition was made with a disenchanting aim. We eliminated the poetry breaking away from the tradition, using a composition that is screeching, impudent, not harmonious and not well balanced with the graphic style of the drawing. The advertising tone of “Mediterraneo on my mind” wants to desacrate the romantic vision that often we give to Mediterranean sea.

Biography
Rossella Valenti was born in a little town near Bologna (Italy) in 1985, now lives in Milano. After a degree in Science of Communication at Alma Mater Studiorum of Bologna, a three-year course of Graphic Design at Fondazione Accademia di Comunicazione in Milano.

Martina Francesconi was born in 1985 in Italy. She attended the University School of Art in Torino and then she graduated in Graphic Design in Milano.
At the moment she lives in Genoa carrying on her own project.

http://cargocollective.com/rossellavalenti
http://patatepermerenda.tumblr.com/

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Design mediterraneo / Filip Roca

DesignMediterraneo|MediterraneanDesign2
International Design Contest 2010
Visual Design

First Prize

Typography is made of typical Mediterranean vegetables and frutti di mare as a subject, like a handmade collage, after that I took some photographs transferred them into my computer for color correction and resize. The idea is to represent mediteran how is it for real because it’s really beautifull and amazing nature.

Selected Projects-Product Section

Antoinette Mamo     Malta     STOW multifunctional storage
Clémence Houpikian     France     THE NOMADINE
Maysa Saccal     Libano     Tawla
Dario Rose     Italy     Garden table Mono
Sofia Ponte     Portugal     Working Unit
Onur Mustak Cobanli     Turkey     Incognito
Raúl Durá     Spain     The Rooots
Zeinab Mourad     Lebanon     Yash-Mak
Younes Duret     Morocco     Mediplatea
Mohammad Hossein Shokatpour     Iran     Universal Tricycle
Cesc Mestres     Spain     Evenings outdoors
Jessica Fernandez     Spain     Summer nights

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MNIMI / Filippo Mambretti

MNIMI in modern greek means “remember” not only wants to be an homage to a common cultural root to almost all the peoples of the Mediterranean, namely the classical Greece, which influenced the cultural and political life of Mediterranean people and which is the foundations of civil modern society. MNIMI wants to be a story, describing a photograph of the different social-cultural and historical events of these years. It has indeed emerged that the study of ceramics allows to understand many aspects of ancient societies. The quality and quantity of vessels and found data on production and export of vessels with great accuracy tell us about the socio-economic conditions in which the society Manufacturer. The study of ceramics, also allows the dating of the finds, with a margin of error of up to ten years. The decorations have finally useful to understand important aspects of anthropology of the ancient world, especially related to everyday scenes described by vases. Not rarely painted on the classical philology appeals to ancient pottery reconstruction and exegesis of the myth and the history of civilization Greek. MNIMI wants to create a bridge between past, present and future. Thinking about this project, I imagined a man of the future that discovering this relic can understand the society about XXI sec. Mediterranean, discover social and cultural aspects that, in many ways, unfortunately I would characterize our times. In my opinion it is a commonplace to speak of Mediterranean unity and brotherhood, I am shocked to see how the concept of wall joins the Mediterranean, the walls of barbed wire between Africa and Europe in Melilla, the Israeli wall between the West and Islam, in Palestina. This is times of struggle and divisions, and I feel a duty to testify so that these events are a warning for the future and a reproach to the present.

H 50 cm/earthenware jar.

Biography
Born in Como in 1981, growing from Canù, Mariano Comense and Como, in close contact with the world of design and furnishing, B. Luini attended art school in Cantù where he graduated in 1999, the year after he joined the Politecnico di Milano where he graduated in 2005 and again in 2009 in forniture design. He then worked for Italo Rota, Francois Croci, Francesco Murano and began teaching design at CSIA, Lugano (CH) and at Politecnico di Milano, began to work directly with numerous industries and furniture design product development.

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Chapeau / Walter Giovanniello

Chapeau wants to emphasize the peculiarities and technical characteristics of a typical Mediterranean and peasant culture: the weaving of rush and wicker. A technique, which like all the hand-made techniques, as well as its production of useful items and never trivial, carries with it a true life philosophy and a social attitude. It is impossible to watch a wicker basket and do not imagine the rest: a farmer in front of his door as he weaves. And from this scene that you can imagine: the mediterranean culture. I believe that today one of the possible paths for updating a craft technique, is to contextualize the objects produced by it, create new usage scenarios, so that those objects have reason for being. In this way, chapeau, is a little provocation for the future, an attempt to think of an object connected to a new usage scenarios for introducing a scene that still lives in the collective imagination, but almost obsolete in reality: a woman with a basket on his head.

Biography
I was Born in Trevico (AV) in the 1984. I studied design in Florence, Milan and Turin. Actually, I am a freelance product designer. My vision: I often search for collaborations with other designers, friends, strangers to the “design” and those Without curriculum designers, to pursue projects with other people gives new ideas, it makes me look at things from other perspectives. Simultaneously the ongoing collaborations I proceed to develop my vision of creating Design personal projects, I try to take the form of prototypes discovering artisan who makes things. I’m interested in the craft and the human hand behind the project. In other cases, I offer my product ideas directly to companies. The competitions are the best “training” for my design technique. I like identification, see the “things” through the eyes of those who would use, through the eyes of those who should produce and who should sell. However, no effort of my creativity, project should be as spontaneous as possible.

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Accianco / Renato Marsala

Stackable, it seems absurd for a book shelf, but its peculiar design allows combination of many of them one after the other, according to one’s needs and to the available space. Different colors underline its versatility.

Biography
I was born in Sciacca in 1971, after the degree in architecture with a thesis in design and visual design, manages the free profession of architect to Sciacca dealing me with architectural planning and design.

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Novum / Anıl Ahmet Asal

In ancient times, amphora was used for transportation of fluids such as olive oil, wine; over time it has become the symbol of Mediterranean production and consumption. Amphora has brought both commercial trade and cultural exchange. Amphora reflects the Mediterranean lifestyle and complex communication. Amphora’s form of transportation and storage has been the inspiration for a new generation product and services. “Novum” is a source of energy from which you can charge your phone, mp3 player, camera which are becoming essential products in today’s society. Novum has also mobile cooling abilities used for the storage of goods and perishables in outside conditions essential for Mediterranean living. “Novum‘s” outer shell is produced with PVC. It is coated with icepack to provide an inner surface which isolates the inner air from outside variables. “Novum” has an optional replaceable mechanism to stand on different circumstances such as soft and hard surfaces. Because of its portability and various functions it makes our lives so much easier…it could be used in the garden, by the seaside or in your home.“Novum” has been created in the same vein as an amphora to facilitate the usage trade, storage and transportation of many modern day appliances.

Biography
Anıl Ahmet Asal was born in 1989, in Istanbul. After he had graduated from primary school and high school, he decided to continued his education on the field of interior design. He has still continued his education in the Fine Arts Faculty of Marmara University, Interior Design departmen, since 2007.

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Rawtating / Zaffran Weisler

DesignMediterraneo|MediterraneanDesign2
International Design Contest 2010
Product Design

Mention

The aim of my project is to discover the fusion between the organic and the industrial. As I was learning the industrial process of plastic rotational molding I discovered the potential for combining raw organic elements in the process. I tried creating a process where the meeting point between the organic and the synthetic is made by the rotational molding process without the need for cold joints or complex adjustments. The manufacturing process uses pruned branches, trunks and foliage combined with plastic which creates the joints. From the manufacturing process a new esthetic language is created out of basic shapes and raw material. I designed a number of molds in basic geometric shapes in which it is possible to insert trimmed foliage of various kinds. I chose plants that reflect the landscape of my country – a mediterranean country: citrus, olive, pine and brushwood. Each time I used a different branch, bark or plant, which each influence the shape of the final object and create a unique and personal object. The organic elements fulfill a different role in each object; filling, upholstery and construction. The polyethylene and the raw organic elements are inserted to the metal mold, which is then heated and cooled while rotating. The plastic forms along the inner side of the mold and firmly fastens together the organic elements, especially while cooling and shrinking. The result is a series of table and stools.

Biography
I was born in France and immigrated to Israel at the age of 3. Currently i live in Jerusalem and I am a 4th year student at the Bezalel Academy of art and design, in the industrial design department.

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Brakumo – Comfort Kit / Paolo Paladini

DesignMediterraneo|MediterraneanDesign2
International Design Contest 2010
Product Design

Mention

Immigrants and the Mediterranean Sea: a desperate and indissoluble link that is somewhat disturbing for the wealthy society and at the same time something that inspires unease, fear of diversity, the unknown. People leaving behind their countries, crossing the desert, being detained and facing once more the perils of the desert in order to reach the Mediterranean Sea and, perhaps, the Italian coast one day. This is why it is important to provide immigrants who have just landed not only with medical but also psychological support to prevent them from feeling once more on the fringes of a society that is rejecting them. This social scenario can be changed with a simple gesture; the gesture of giving is undoubtedly the most symbolic and immediate one. Giving means opening up to others and listening in silence.
Brakumo is a comfort kit that includes a blanket, a pair of shoes and two boxes. Objects with a plain and essential design that strongly embody the gesture of breaking current patterns. The name of the kit is the transposition of the word “embrace” in Esperanto. Just as the author of this language hoped to establish a dialogue among people through a secondary simple language, our kit is an attempt to unhinge biases and welcome immigrants as people, regardless of their origins and past, with a warm and understanding embrace.
Every element of Brakumo has meaningful implications and symbolizes a gesture of opening towards anyone who has struggled to reach the Mediterranean coasts. Each object is manufactured with low cost materials, sometimes recycled, on purpose of strengthening the concept that giving is the primary gesture to subvert patterns. The kit we propose is an attempt to provide people who are suffering with a warm embrace through a gesture that can be interpreted as a tangible sign of welcome by anyone who has been rejected.

Biography
In 2001 Paolo Paladini starts Studio Paladini, an integrated technical studio that offers a wide range of expertise, from industrial to architectural design, from graphics to land and real estate management, from project management to legal and commercial consultancy. The studio is constantly engaged in the development of research and experimentation in collaboration with research institutions, companies, craftsmen, artists and national antique dealers.

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OpenMaji: portable chlorinator for water potabilization / Antonio Scribano, Lorenzo Banchini, Giovanni Del Signore

DesignMediterraneo|MediterraneanDesign2
International Design Contest 2010
Product Design

Mention

OpenMaji is a portable chlorinator for water potabilization in poor countries, where unsafe water kills 1.8 million childs each year. Using 2.25 mg of salt, 75 ml of water and a dynamo, OpenMaji creates a solution of hypochlorite suitable to potabilize from 30-50 litres of water depending on the viral charge of water. As said by World Health Organization (WHO) “Of the drinking water disinfectants, free chlorine is the most widely used, the most easily used and the most affordable. It is also highly effective against nearly all waterborne pathogens.”
OpenMaji is really simple to use (watch the video):

  1. unscrew the transparent vessel turning it counter-clockwise;
  2. fill the bottom of the vessel with salt (2.25gr);
  3. add water up to level line (75 ml). If water is turbid, filter it with a few layers of tissue;
  4. screw the vessel to the main body and shake until the salt is dissolved;
  5. open the handle and spin it for about 5 minutes untiil the rear led turns off (OpenMaji allow the user to stop for one minute without invalidating the process);
  6. unscrew the vessel container and add the solution to the water to be purified (30-50 litres). Wait 1/2 hour before drinking.

Main features:

  • easy to use: the vessel is designed to easily allow the correct dosage of water and salt and the user just need to spin the handle until the led turns off;
  • durable and cheap: it works using really simple and cheap mechanisms (it has been estimated that for a 500.000 pieces production the final price of the product could reach 10 dollars);
  • modifiable and repearable: it can be easily mounted and dismounted using just a screwdriver;
  • upgradeable: a 2 way spring lever allow to plug any kind of power source up to 12V (i.e. PV panels, Car batteries, etc)
  • efficient: the electrode of stainless steel and titanium allow the production of higher quantities of hypochlorite using few electric power.

Biography
The OpenMaji Project’s design team was born during the development of our degree thesis for the Product Design course at ISIA Florence, aiming at designing a portable device for the potabilization of water to be used in poor countries. Afterwards, encouraged by the same passion, we are carrying on this path for Openmaji to become available to all those people dealing with problems caused by unsafe water.

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Mosaic / Filiz Palabıyık

DesignMediterraneo|MediterraneanDesign2
International Design Contest 2010
Product Design

Third Prize

Mosaic is a cultural mission which has been used by the people who want to make the environments more aesthetic. Mosaico the sitting product which took the name from Mediterranean culture. Its patterns are bringing the tradition to the future. It gives an opportunity to sit back to back, face to face, side to side, because of its circles which they are connected together. It can be used for a lot of environments places which are like hotels, parks etc.

Biography
Filiz Palabiyik was born in 1988. Now she is studying at 3rd class of interior design at the Marmara Fine Arts University.

www.youtube.com/watch?v=aDhrwIFnGzY

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Lighthouse / Peng Yu Yuan

DesignMediterraneo|MediterraneanDesign2
International Design Contest 2010
Product Design

Second Prize

For centuries lighthouses along the Mediterranean form a network of beacons to make sailors aware on upcoming land. With this same idea, the Coffee-Tower wants to grab attention in our domestic environment and make people aware on having social time. Drinking and talking together. Feel joy and happiness. Together we are strong like building blocks in the lighthouse. Let the bright light be the sugar in our lives.

Biography
Born in Taipei, Taiwan. Live and work in Milan for 6 years. Funitures and interior design.

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Z20 Hybrid Solar Energy combine heat and power generator by Concentrated PV / Ezri Tarazi

DesignMediterraneo|MediterraneanDesign2
International Design Contest 2010
Product Design

Second Prize

The Z20 is designed to achieve industry record 75% solar efficiency. The system is based on a unique optical designed comprised of 1200 individual mirrors optimally aligned to create a concentrated effect equivalent to 1000x sunlight. The mirrors focus the solar energy on a revolutionary combined concentrated photo voltaic (CPV) and thermal heat exchanger, designed for 75% efficient solar energy conversion. high precision metal frame assembled onto an azimuth – elevation solar tracking system. The concentrated solar radiation is reflected from each individual mirror onto an array of solar cells. ZenithSolar uses field proven high efficiency multi-junction III-V solar cells. With relatively simple materials and low cost of assembly, ZenithSolar systems are able to compete with conventional forms of energy generation without government subsidies. The concept of Concentrated Photovoltaic (CPV) systems is to use low cost optics to increase the light incident onto the very high efficiency semiconductor solar cell material, thus reducing overall cost of the system while increasing energy output. In Z20 we used a revolutionary Optics in Plastic design to achieve space and energy efficiency. The double dish gondola design allows for much more elegant solution at reduced footprint and cost to the community. In conventional CPV systems, the excess heat generated in the solar cell needs to be removed to avoid damaging the cell and to maintain high efficiency of electricity conversion. Z20 utilizes the heat generated at the solar cell receiver to provide usable hot water heating, improving overall solar power conversion efficiency to 75%. The system provides high electrical output (4.5 KWh) concurrently with heat output (11 KWh) at temperatures ranging from those associated with domestic hot water to those suited to process heat – that can address vertical cogeneration applications.

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myshade / Alberto Guarriello

DesignMediterraneo|MediterraneanDesign2
International Design Contest 2010
Product Design

First Prize

In Mediterranean Countries the intensive cultivation, the processing and industrial storage of tomatoes starts at the beginning of the last century and continues today.
Practiced mainly in Puglia, Campania, Emilia-Romagna, Calabria and Sicily, Italy has a long tradition in this kind of cultivation; in fact our country is the third place in the world for the production and export of tomatoes. Harvesting is still done largely by hand and starts in July, for the earliest varieties, and goes on through August and September. The image of the fields during the hottest months of the year prompted me to reflect on the working conditions of men who are used to gather tomatoes. On one side, living in these particular places of Italy means to know all the dynamics that drive the economy of these areas but, on the other side, it shows how impossible is to control and regulate certain business activities. I imagined what it means working hours and hours in the direct sunlight without the support of a very organized structure and I thought about the way in which design and technology could help to improve working conditions in such a reality. An object designed to satisfy a need, an object like a working tool that could be hung on the wall next to the baskets and the boots at the end of the working day. An item designed to shelter from the sun that when worn will be able to create shadow and, at the same time, to capture the warm sunlight and convert it into energy used to power a small fan cooling.
A bent playwood frame ergonomic shaped tent at the top of the structure is used to shelter from the sun, a system of non- rigid photovoltaic cells that, integrated with a systems of microbatteries lithium, are capable of powering one or more small fans placed in the very structure intended to alleviate the sense of warmth received during the hottest hours of the day.

Biography

Alberto Guarriello, architect and designer, having shared a lot of project experiences with many study groups formed by designers from various European countries, has his office in Caserta where he associates a design work to a research and experimentation work together with the University of Naples “Parthenope” and others Universities of Naples in the field of Architecture and Design.